List Building Personal Mixed Content Part2

Posted on May 14, 2012 by Henry


List Building Personal Mixed

So aside from the eased workload, more time to concentrate on your product creation, and developing new ideas, and the increased response rate and trust you gain from these valuable subscribers, what else do we have? Well, let me tell you that what you’ve just created here by choosing this method is pure money in your pocket. Your list, your personal list that you don’t allow anyone access to, packed with people that trust you, ready to take your word that something is good, will help them, or is worth buying is an important bargaining chip.

See, once upon a time before you started list building here, you had to exchange products and high commissions for joint ventures solely related to sales. Now though, not only will your in demand list )that no one has access to but you) put you ahead in the bartering process of gaining joint ventures, but it’ll also sell your products, increase your reputation and allow your resources to grow even further. So you see, once you start with this type of list, expect it to spiral and it will be far easier to build on this in the future.

But you might say to me “I don’t have a reputation to go on. People won’t listen to me unless I have one or they think I have something useful to say”. You’re quite right too, but you can fix that. For example, back when I first started out with online marketing, a friend of mine started up a website with a free option and a paid option. I joined up and sat back for a few months being lazy like I was back then, when I had no concept of actual work. A couple of months later I dawdled back and had a chat with this friend. He informed me that he added a mail your down line option. I was told that I could mail them a training series or two if I wanted in an effort to convert some free members into paid members. I agreed.

The problem was I didn’t know much back then. The only thing I knew for certain was related to lead-generation, hence all these free members piling up in my down line. So I figured I’d teach them what I know, and send them a few guides, which is exactly what I did, and they listened, for the simple reason I included a screenshot of my inbox from the previous weeks of free members signing up in my down line. It was a shot of my inbox with pages of ‘You have a new member’ subject lines and e-mail bodies. That was all. Everyone’s ears were pricked and paying attention. I started receiving requests to join my list, joint venture offers, people asking me what to do via e-mail, if they could have more, and when I’ll be sending further issues. All I did was demonstrate that what I was saying actually worked, not to mention they were only free signups not paid ones that I was showing them, yet they were still so interested.

Henry Smith
Local Business Marketing Agency
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List Building Personal Mixed Content Part1

Posted on April 26, 2012 by Henry

List Building

Personal Mixed Content Part1

List Building

Henry Smith


Personal mixed content list is a list gathered by you, that you don’t use to sell outside ads to on a regular basis. Mailings contain research, new product information for your customers, a few articles that you write, the odd tips here and there, testimonial requests, and of course the ads for your own products. Mailings are very similar to an e-zine, except for the mixed content and the lower sales of ads to third parties. They also require less content on your part.

One of the most highly used list types by specialist marketers, and in my personal opinion, definitely one of the most interesting and robust of the lot. Imagine having a list of your own, which generally comprises of customers that know who you are, trust your word, many of them having bought from you before or subscribed to your list for the simple sake of following the progress and watching what you do as an authoritative figure in your chosen field of expertise. All of these factors come together to make a highly responsive list and one heck of a joint venture bargaining tool.

These types of lists are usually an evolution of some sort, either from previously published e-zines or newsletters, but of course you can go down this route right away if you think it’ll be beneficial, and it probably will be. What we’ve got here is the quality without having to do the work, and in some cases, considering the content you’ll be sending your list is solely related to you and the projects you get involved with, it’s more personal and has higher response rates than even some of the best e-zines, especially when your subscribers get to know you, or you make your mark as an authority. Bottom line is, you don’t have to spend ages publishing a newsletter every week, packing it with masses of useful content to see a profitable list.

See if you play your cards right and gain the trust you need over time, you don’t need to seduce people with masses of content, they’re just happy to be receiving something for free from a respected marketer. That’s great news for you, because the more you mail them, the more you teach them, share with them and have contact with them, the more trust you’ll get. Usually this comes in the form of short articles, snippets or insights into what you’re doing to succeed.

For example, many of these lists’ often owned by the well-known marketers, send small snippets of the letters they receive, their ad tracking results for a particular project, some small tips, and interesting story that applies to the subscribers interests that they learned that day. Contained within is the ad for a related product. Not all the time of course. It totally depends on whether your goal is to sell, educate, recruit affiliates or get them to tell their friends about you and talk (very powerful) etc. The fact is it’s interesting. Reality TV even though on a larger scale is a big hit, but this is definitely similar with its entertainment value, but goes even further through education.

Who do you admire? Is there someone you want to be like or at least follow in the footsteps of, someone that is already doing something you want to do, and doing it well? If you had a choice, would you want to get on their e-zine list that sends you a list of outside published articles each week or on their personal list where you get an insight into what they’re doing and what makes them successful? I know which I’d choose. So you see, again, the underlying features are the same. It’s a list of people you’re going to get to buy your stuff, but this time around it’s far more focused on you, and the type of people that are subscribing here are the doers. The people that are interested in what you have to say. This is something very powerful that also contributes to the response rate that comes from these lists when selling your products.



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The Four Methods of List Building Maintenance part 2

Posted on April 2, 2012 by Henry

The Four Methods of

List Building

Maintenance part 2

Henry Smith


Unsubscription Rate: **** Many e-zines have become successful because of their great response rates and low unsubscription rates due to good content. A small lapse though and this can all go pear shaped, especially when it starts to turn into an ad list and subscribers trust is broken.

Subscription Rate: **** A higher than average subscription rate is good news. Reasons for this include people like to get useful content for free. Once you’ve proven to them that this is the case, it’s not unlikely they’ll tell their friends. Word of mouth is a powerful thing. With so many dud e-zines out there that are just ad lists, it can be hard to persuade people that your list is quality. Use example issues, or a website of back issues to combat this and prove you are what you say you are.

Ad income: ***** Excellent and steady ad income from your subscriber base. Compared to other lists that don’t even sell ads, this is a great way to bring in the few extra thousand dollars per month. Be careful not to over do this though, as subscribers may start deleting mail from you on the basis they think it’s an ad rather than anything useful.
JV Circle: ** Only two stars here for a few reasons. The main one being if you’re already selling ads, it’s quite likely that your joint ventures or any ad swaps you may do with other marketers may reflect the cost at which you sell your ads. Personal non public lists are far more desirable in general, and are much more valuable when put on the bargaining table. There is, however, an income to be had here through joint venture affiliate promotion, a free ad for a percentage of the profits. If your list is particularly good though, and your ad cost low enough, the promoter may instead opt just to buy the ad themselves and bypass the need to pay you a percentage of each sale.

Response Rate Over Time: *** Response rate over time is again higher than average. Of course this stat varies a lot depending on if your subscribers are actually interested in what you’re sending them or not. If not you may see your response rates dwindle. Another danger here is the use of freebies. Get a list of non spenders and freebie seekers, send too many special offers, and they’ll come to expect it, which will also have an effect on your profits. This also applies to outside ads that people may have no interest in that you may be selling. This can only be bad for your subscriber base.

General usefulness: *** Very handy to get that all important information from your subscribers. Many have asked why their subscribers never write to them. I tell them that they need to ask them to write to them about something that affects them, and they will. Again, third party ads can be a distraction, but all in all, if your content is good and people are reading, this is prime research material, albeit not quite as personal as some of the other list types, which can bring in a lower response.

Maintenance Time: * One star. Ouch. You want people to keep reading your e-zine? Well you have to make sure they stay interested, balance the amount of adverts with the amount of content, write articles or organize consent from third parties. If you’re a writer and enjoy this, great, go for it. But many of us just don’t have the time to write a full fledged e-zine every week, because we’re busy with other products and projects. It’s hard work alright, but if you don’t believe there’s anything more productive that you can be doing, or enjoy writing and editing your e-zine, keep at it. The results and income both from your own ads, and paid ads is worth it in the long and short term.

Summary: A great place to start if you have no list at all right now. The ease of pulling subscribers when you’re giving them good content beats any other type of list out there. If you don’t mind high maintenance and putting a lot of time into this, the e-zine or newsletter may just be for you. If however you’re short on time, or don’t enjoy writing articles particularly, the other lists may be more up your street. The results, however, from running this type of list are plain to see and are very encouraging. Just be careful how you balance out ads and content. And hey, if things get too much in the future, you can always slowly evolve the e-zine into one of the other list types, which is how many marketers start out. It is hard work, but a great little earner, and an investment for the future.



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The 4 Techniques of List Management part 1

Posted on March 22, 2012 by Henry

The 4 Techniques of List Management part One

Henry Smith


E-zine Or Newsletter: The e-zine, or newsletter, is a list of people that you gather, and send information related to your target market on a weekly, bi-weekly, fortnightly or monthly basis. The idea is the useful content that you send them will have them want to keep reading and open your mail each time, keeping your response rates and read rates high.

Ok so here we have it. The staple of most online marketers before they hit is big, and sometimes even after, the well-known e-zine list. I’m sure you’ll already know from reading the intro here that this method in itself can actually become a lot of work. Now don’t get me wrong, I’m not afraid of work, obviously, seeing as I’m sitting here writing a half million word report spread over 15 manuals, but when it gets to a particular point, it may not be prudent for you to run an e-zine anymore. This however is a good place to start if you have the time.

Expect to have to present an issue of the e-zine every week or fourteen days and avoid leaving long, long gaps between mailings, or else, in simple terms people will forget you. This is a great place to start if you’re starting out, for the simple reason people like free info, and it’s so much easier to get people to subscribe to this type of list compared to others, even when there’s freebies involved. Of course, you will have to know a lot about your field of expertise to present regular useful issues, or even pull in outside articles from publishers to use as content.

The catch is you’ll have to be on top of things, and it does take some time to come up with good content for issues. The up side to this is people will be waiting for your e-zine. If it’s good and keeps people reading content wise, it’s a surefire way to keep response rates up and to make a connection with your subscribers, the personal touch, which in turn will add up to trust and a higher purchase rate for your own products.

The next upside to this is that you can sell ads for cash. To whom? To your subscribers of course. It’s an instant quick way to earn cash, by selling large solo ads that go out separately from the e-zine, to smaller ads that precede each issue, and even cheaper, mid and smaller ads contained within the issue. It’s a good all rounder in fact. The downside here is many e-zines turn into ad lists (Category 4, which we’ll talk about later). When the ads massively outnumber the useful content, subscribers start to feel cheated and leave. I’ve been there before, and if you’ve tested out or subscribed to some e-zines before you may have seen this.

Another great thing here is prospects. Your e-zine is attracting people who are in your field of expertise and may have lists of their own. This in turn increases your prospects for joint ventures, meeting new contacts that can sometimes spiral into full blown products (This course for example is a product of such a case).

Another great thing about the newsletter and e-zine is it can be quite personal. As the followers and online subscribers get accustomed to you as a writer, and also you become white listed (Inside their spam filers and in their minds) you’ll see an increased interest in your product or service, because all things considered, you aren’t merely another online marketer out there spouting garbage to everybody to earn a fast buck. You are a trustworthy publisher in an authorititative role, and individuals will certainly pay attention to you, and buy your stuff. This needs time to work nevertheless. Don’t expect to become well know to all or any your online subscribers over night.

FORM UNDER ARTICLE



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Understanding Internet Marketing Online Advertising

Posted on March 12, 2012 by Henry

Understanding Internet Marketing Online Advertising

The internet is incredibly popular and as such internet marketing online advertising is becoming essential for most businesses. There is so much advertising on the internet it’s not funny and unfortunately much of it is just hype. How do you know if you are doing it right or wrong? When advertising online you need to have a good understanding of internet marketing and how it works. Here are three myths of internet marketing that if you are following you could actually be doing your business damage.

Myth 1 – To succeed you must have a great website.

It is good to have a great website but it isn’t the deciding factor on whether your business will be successful or not. More important than a good website is a good, well-defined service and a target market. If you don’t have a good product or service and a targeted audience then even the best website won’t make you successful. Before you begin building a website you first need to know who your target market is. You need to decide the best way to promote your products or services to that target market. You need to be able to let your potential customers know how your product or service will benefit them.

When you know your target audience and the best way to market to them, then you can build your website based on these factors. In fact, all the marketing you do needs to be based on these factors. With your website you also need to focus on your content and search engine optimization. Many people focus more on the design of the site, when in actual fact the content and SEO is much more important. You do need to have a site that looks professional but more importantly you need good content and a clear explanation of your products and services.

Myth 2 – More traffic means more profit.

This is also another myth that doesn’t ring true. You can have thousands of visitors a day to your website but if none of them are interested in what you are selling then you’re not going to make any profit. You need targeted traffic so that the visitors your website is receiving are people that are interested in what you are selling.

It is better to have 100 buying customers than 1000 non-buying customers. Your website needs to be very clear about what you are selling and how it will benefit the customer. You want to make it so those customers can’t resist buying your product or service. First and foremost though, your advertising and your website both want to attract customers that are interested in your niche.

Myth 3 – Do whatever it takes to build a huge list.

Having a list of your customer’s emails and details can increase the profits that you make. So why then is this just a myth? Similar to myth 2 where the quality of visitors is more important than the quantity, the same goes when building your subscriber list, the quality of subscribers is much more important than the quantity.

When you obtain customers names by giving away some freebies, this is a great way to build a list but often you are building a list of people seeking freebies and not people wanting to buy. You want a subscriber list of potential customers, people who are really interested in your products or services. You want to ask your site visitors to join your mailing list in return for receiving a weekly newsletter or a helpful report. The names you capture using this method will be much better quality than giving away a bunch of cheap, freebies.

When you advertise online your internet marketing online advertising must have the same quality and professionalism as your business.

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